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In episode 145 of “The JoyPowered® Workspace Podcast,” JJoDee and Susan discuss how your website factors into recruiting with Cody Sharp, owner of Sharp Guys Web Design.

As an HR or business leader, you may not think you need to be involved in your company’s website, but potential employees are looking at it, so it’s important that you’re showcasing your culture and that your open positions are easy to find. Over the past few years, our guest, Cody Sharp, has been seeing more and more clients looking to make their websites appeal to people looking for careers.

Your open positions should be on your website and easy to find, even if you also have them on job boards like Indeed. Make the link to your careers page something people can see right away. It’s also becoming more important to showcase your culture as more candidates start to look at culture as a factor in their career choices. If you’re going to put pictures of events on your website, make sure they’re updated regularly, though. Cody recommends having employees record quick video testimonials about what it’s like to work for your organization; they don’t get dated as quickly and they’re very shareable.

Your applicant tracking system can work in tandem with your website; there are even some that are custom made for websites these days. They may take some setup and a learning curve, but you can customize them to what you need and they’re often less expensive than a traditional ATS.

In this episode’s listener mail, a listener asks about ways to ask employees to advocate for their brand. In the news, Quality Logo Products surveyed 1,900 American workers to learn about what behaviors they find most irritating in their colleagues.

Mentioned in this episode:

• Purple Ink
• Powered by Purple Ink
• Susan Tinder White Consulting
• Sharp Guys Web Design
• WPJobBoard Plugin
• Email Cody
• Cody on LinkedIn
• Glassdoor
• ”The Most Annoying Co-Worker Habits”

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