Click here for a full transcript of the episode.

In this episode, JoDee and Susan dive into the power of LinkedIn as a platform for professional growth, branding, and connection. Whether you’re job hunting, building influence, or simply staying visible in your industry, this conversation is packed with practical strategies to help you show up with intention.

From optimizing your profile to engaging meaningfully with others, the hosts share personal stories, expert tips, and data-backed insights to help you make the most of LinkedIn.

Key Takeaways

• LinkedIn is more than a resume site—it’s a leadership and influence platform.
• Visibility leads to opportunity: Posting 2–3 times per week can boost engagement by 57%.
• Tell your story: Use line breaks, visuals, and authentic content to build trust.
• Be intentional: Audit your profile, smile in your photo, and use keywords that reflect your goals.
• Grow your network thoughtfully: Add your LinkedIn link to emails, comment on others’ posts, and engage daily.

In this episode’s listener question, we’re asked how to ensure employees are actually contributing and not using AI to do their jobs for them. In the news, a new phenomenon called job hugging is gaining attention.

Quote of the Episode

“LinkedIn isn’t just a platform. It is a professional stage that you’re on. Show up, share your voice, and build the kind of trust that opens doors.” – Susan White

Mentioned in this episode:

• Purple Ink
• Susan Tinder White Consulting
• LinkedIn
• JoyPowered® Networking: Real-Life Stories and Advice for Getting the Best from Your Connections by JoDee Curtis and Christine Burrows
• ”LinkedIn Is Still Growing in 2025 – Here’s How to Win on the Platform” – Forbes
• ”8 Data-Based Tips to Help Leaders Win on LinkedIn in 2025” – Forbes
• ”Job Hugging: Is It A Survival Tactic Or A Fear-Based Status Quo Trap?” – Forbes
• SHRM credit evaluation – the SHRM credit code for this episode will expire on November 3, 2026
• JoyPowered® Patreon page
• JoyPowered® on LinkedIn
• JoyPowered® on Instagram
• Email JoyPowered®