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This episode is sponsored by JazzHR.

In episode 100 of “The JoyPowered® Workspace Podcast,” JoDee and Susan discuss personal branding and how to promote it.

Whether we like it or not, we all have a personal brand, and if you don’t understand and shape your own personal brand, others will. The starting point is to understand what your brand is now and whether it reflects the way you want to be perceived. JoDee and Susan suggest Googling yourself, doing an assessment or 360 degree feedback survey, or doing a “three word challenge,” to find out how others see you.

Once you’ve defined your brand, you can promote it on your social media accounts, publicly (for example, in your community or office), and by making sure you’re leveraging your strengths in everything you do. It’s important to be consistent, because if you’re acting differently at work and on social media, it’s confusing to people. Be intentional about managing your brand and think about what your goal is.

In this episode’s listener mail, a listener mentions our statement in a previous episode about culture not having to start at the top and suggests that it would be difficult to create a culture without leadership support. In the news, JoDee and Susan discuss an article about what after hours emails do to your employees.

Mentioned in this episode:

• Purple Ink
• Susan Tinder White Consulting
• Episode sponsor JazzHR
• Reinventing You by Dorie Clark
• CliftonStrengths®
• Predictive Index
• DiSC
• Myers Briggs
• “What After-Hours Emails Really Do to Your Employees”

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