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In this episode of The JoyPowered® Workspace Podcast, hosts JoDee Curtis and Susan White explore personal branding with guest Daveeed Wagner, personal branding keynote speaker, fractional chief marketing officer, and founder of 1marketingidea.com. They discuss the difference between your reputation and your personal brand, why visibility is important for career growth, and how being intentional about what you stand for can help the right people recognize the value you bring.

Daveeed shares practical ways to strengthen your personal brand, from creating consistent social media profiles and connecting with the right people to sharing valuable content and building a professional community that can grow with you throughout your career. He also discusses how authenticity, empathy, and a servant mindset can strengthen professional relationships.

Key Takeaways

• Be intentional about your personal brand. Your reputation develops through others’ experiences with you, while your personal brand reflects how you intentionally want to be known. Think about the values, strengths, and expertise you want others to associate with you, then make sure your actions support that image.
• Visibility makes an impact. Strong performance and hard work are important, and people also need opportunities to understand what you contribute. Building visibility with colleagues, leaders, customers, and professional connections can help position you for future opportunities.
• Start with your social media presence. Review your LinkedIn and other social profiles to make sure they clearly and consistently communicate who you are, what you do, and the value you provide. Remember that what you share personally may also influence how people perceive your professional brand.
• Connect with the right people. Build relationships with colleagues, leaders, vendors, clients, partners, and others whose paths intersect with yours. Staying connected over time can create a professional network that continues beyond any one role or organization.
• Lead with value. Look for opportunities to share useful information, support initiatives, contribute ideas, and help others. Consistently being useful helps people understand the expertise and qualities you bring to your relationships.
• Nurture relationships, not just connections. Engage with people’s content, respond to messages, celebrate their accomplishments, and stay in touch. Small, authentic interactions over time can create deeper and stronger professional relationships.
• Build a community that grows with you. Maintain relationships throughout your career so your professional community can move with you as your roles, organizations, and goals change. That network can become a source of ideas, learning, support, referrals, and future opportunities.
• Bring enthusiasm, excellence, and empathy to your brand. Being enthusiastic about your contributions, pursuing excellence, and understanding the perspectives of others can strengthen both your personal brand and your workplace relationships.

Quote of the Episode

“I think that is why personal branding is so hot, because everybody is looking for different ways to provide value, and everybody is looking to position themselves as the right alternative.” – Daveeed Wagner

Mentioned in this episode:

• Purple Ink
• Susan Tinder White Consulting
• What’s the Point of a Personal Brand? – Harvard Business Review, February 2022
• 1marketingidea.com
• The Brand Called You – Fast Company, August 1997
• Be Useful: Seven Tools for Life by Arnold Schwarzenegger
• JoyPowered® on LinkedIn
• JoyPowered® on Instagram
• Email JoyPowered®